What exactly is Social Media Branding and why does your business need it today?
Even if you’re unfamiliar with computers, smart phones, tablets, televisions, and any other imaginable form of news and/or media service devices, you probably still notice the same commercials, brands, and logos showing up everywhere, no matter what platform you’re using.
This is “branding”. It’s blasting the name of a business and information about the service/product everywhere, utilizing every media form available. Once you flash it several times to a prospective client, an imprint on his subconscious memory forms. At some point, when a service or product is required and it is associated with your brand, that memorized snippet of information about your offer comes to mind.
Social media branding is just one part of this entire marketing trend that has been around for decades. You have your logo printed on business cards and visible on your website, so why not display it from a few major social portals: your Facebook business page, Google Plus profile, Google Plus Local, Twitter, YouTube, and LinkedIn accounts? If you are not doing so already, you may be missing a big social media audience that your competitors are already exploring for their business branding purposes.
Although not every business will benefit directly from creation of these social profiles, what’s important is that, thanks to social media branding, you can become recognizable by having a uniform image across all the platforms you utilize. You need to give every single person a chance to get to know you. If you’re not there, they don’t have a chance. It’s as simple as that!
If you already have these major social profiles created, but each looks different, there’s no common element that tells a person it’s the same company, your social media branding should be consistent.
Remember – the image / your branding is what potential customers see first before reading what’s underneath, at least in most of the media they’re using. First impressions go a long way, and generally determine whether the viewer will stay or move on.
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